Good Marketing Articles
Thursday, June 12, 2008
How Marketing Can Go Beyond the 'Make It Pretty' Syndrome
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by Laura Patterson At a recent conference, Sylvia Reynolds, chief marketing officer for Wells Fargo, asked, "When did Marketing beco...
Tuesday, May 6, 2008
Marketing after a merger
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The goal of delivering a better product should dictate what brand is used - and how by Bernadette Johnson page 1 Most people agree a s...
Monday, May 5, 2008
Focus Groups 2.0
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By Jack Aaronson , April 18, 2008 While we've talked for over a year about how social networks may alter the landscape of retailing , m...
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Client 101: How to Write an RFP, 2008 Edition
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By Sean Carton , April 28, 2008 Way back in 2001 I wrote a guide to RFP-writing for clients. It was intended to be a helpful checklist and...
Client 101: How to Write an RFP
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By Sean Carton , December 5, 2001 One of the biggest disadvantages of being in the Web biz is that we're all still figuring out how th...
Tuesday, April 22, 2008
How to Create Marketing Demos That Sell Products
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by Amy Gesenhues One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the...
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Friday, April 18, 2008
How to Make Email Marketing More Mobile-Friendly
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by Andrew Osterday and Chris Lovejoy Mobile technology continues to develop. The number of consumers with mobile devices capable of retrievi...
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