Good Marketing Articles

by Loren McDonald Email is the most-used tool in the marketer's arsenal—but there's a pretty good chance your CEO just doesn't...

by Gail Z. Martin Successful public relations (PR) isn't really free. Although businesses don't pay for PR the same way they pay f...

by Loren McDonald Picture three email campaigns. The first is poorly written, with broken links. The second has a fancy design, but it rend...

You've created a great email campaign and can't wait to see the results. Since most email service providers allow you to track each ...

Hello, I’m Valeria Maltoni, and I’m a marketer. What exactly does that mean these days? That is aside from the obvious laundry list of tact...