Good Marketing Articles

by Gary Levitt Nobody loves email marketing more than I do. But even I admit that within the grand taxonomy of consumer touchpoints, e-newsl...

by Eric Groves Fifty million people changed their email address last year. How many of those old addresses are on your email list right now?...

By Karen J. Bannan Story posted: July 31, 2008 - 3:37 pm EDT This week e-mail services company Return Path released its Q2 2008 Reputation ...

by Josh Nason You have them dead in your sights. They're eager to sign up for your email list. (Yeah, they actually want to get informat...

by Loren McDonald Reducing the number of people who unsubscribe from your mailing list is one of the key ways to minimize list churn and in ...

by Drew Adams It's easy to get frustrated when mapping out the complexities of integrating email marketing with a CRM application. Compa...

By Karen Gedney - May 28, 2008 You may not think of yourself as a publisher. But if ...

by Stephanie Miller Editor's note: See Stephanie in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works....

Merkle notes two key findings based on its annual consumer survey "View from the Inbox": 50 percent of respondents had bought so...

by Andrew Osterday and Chris Lovejoy Mobile technology continues to develop. The number of consumers with mobile devices capable of retrievi...

By Jeanne Jennings , March 24, 2008 Early in my career, during a job interview, I was asked to talk about the relationship between marketin...

By Jeanne Jennings , February 25, 2008 Pat Friesen is an award-winning, results-oriented on- and offline copywriter, as well as a friend. He...

by Josh Nason Stop me if you've had this conversation before with a small-business owner: You: "So that's a broad overview of w...

By Karen Gedney , February 6, 2008 I recently read "The Practical Guide to E-mail Marketing" by Jordan Ayan, CEO of SubscriberMail...

by Reggie Brady Welcome to the New Year! I hope you've recharged your batteries and are ready to start a successful 2008. And if you hav...

Six International E-Mail Marketing Challenges By Derek Harding , March 20, 2008 Last month I was part of a panel on international e-mail mar...